About Sobha
Triple Quality Control – The Three Tire Inspection
Three independent and backward integrated quality control layers are tirelessly working towards the perfection our product is known for using the core principles.
The first layer is our In-house contractor with a strong set up of quality control personnel lead by a 20 strong group of experienced Turkish foreman engaged at site reporting
directly to the CEO of the group.
The second layer is our In-House design consultant capable not only to design and engineer our projects but also rigorously supervise the implementation at site and certify the
quality of the executed design in line with authority requirements.
The third layer of quality control is filled by the German Master Craftsmen of different trades who are directly reporting to the Chairman of the Sobha Group. The German team supported by experienced Indian engineers is escorting, scrutinizing, training and challenging every aspect of our project design and execution at any stage with the ability to
even bring works to a stand still if quality is found not to be in line with our promise we make. No shortcuts to Quality.
OurJourney
1976 HUMBLE BEGINNINGS Mr.Menon's journey started in 1976 in Oman where he established the roots of the company with a determination to create the very best in terms of quality and craftsmanship. Services and Trade Company was set up in Muscat, Oman as a fledgling business for maintenance and repairs before developing into an interiors outfit that by 1984, had set itself on course to win big contracts, driven by a strong reputation for good quality work.
1995
ROYAL APPROVAL
Within a very few years through sheer perseverance and demonstrated excellence, the company went on to work for the royalty of Oman, Bahrain, Brunei, Qatar, and the president of Tajikistan.Mr. PNC Menon spent the most glorious part of his career designing and developing palaces, royal facilities, and mosques. The Grand Mosque in Muscat bears testimony to his work. Over 8 years, he developed a strong bond with Oman, a country that provided him with a strong foundation and “backbone” that has enabled him to achieve greater success in the years ahead. In 1995, he and his family were granted Omani citizenship
2003
THE CITY OF GOLD
Mr. Menon expanded his business footprint in 2003 to Dubai, the business capital of the Middle East.Dubai’s world-class infrastructure, sustainable economic growth, and access to international talent made this an ideal location to establish SOBHA Middle East, a privately held company with plans to diversify across GCC and some other regions in Asia and Europe with a focus on luxury residential development, construction, glazing, metal works, and furniture manufacturing
2014
HOMES THAT INSPIRE
With a 40-year tradition of developing world-class homes and offices, our founder decided it was timetoraisethebarevenhigher.Focusingonhisbeliefthatthe3keyelementsthatmakeagreat home are great design, unmatched service, and uncompromising quality, Mr. Menon sought to
create sublime environments that would be home to the world’s most discerning projects like Sobha Hartland. Launched as a $4billion-dollar,mixed-use development Sobha Hartland is at the epicenter of Dubai. The resort-style luxury housing project encompasses 8 million square feet of freehold community in Mohamed bin Rashid Al Maktoum City where 30% (2.4 million square feet) of the community is reserved only for green and open spaces.
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